In what ways does your media product use, develop and challenge forms and conventions of real media products?
During this task we have aimed to develop a project which resembles a real media product. Throughout the project I feel that we have developed not challenged forms and conventions of real life media products. The final product we produced holds the same features and content of that of a real news programme. We chose to develop the conventions of real life media products instead of challenge them as we did not have much of an idea in how we could challenge the forms and conventions of news programmes. Although if we had set our sights from the start that we were going to challenge the forms then maybe we could have come up with an interesting idea. However we decided to stick to what we knew as we felt that the end product would be a more realistic media product.
During this task we have aimed to develop a project which resembles a real media product. Throughout the project I feel that we have developed not challenged forms and conventions of real life media products. The final product we produced holds the same features and content of that of a real news programme. We chose to develop the conventions of real life media products instead of challenge them as we did not have much of an idea in how we could challenge the forms and conventions of news programmes. Although if we had set our sights from the start that we were going to challenge the forms then maybe we could have come up with an interesting idea. However we decided to stick to what we knew as we felt that the end product would be a more realistic media product.
Camera work – We had to create professional shots as the main content of our news programme was based on a report on ASBO which included several interviews. These interviews were of a formal nature so we needed the camera to be fixed on the tripod and kept in the same position throughout. After looking at different news programmes in my research it provided us with a format that we should use in the interviews. When interviewing PC Donna Harding and James Heath we positioned the camera so that they were in the far right corner of the shot. We did this so it appeared that they were talking to the interviewer who was ‘sat’ on the left next to the camera having a discussion.
In this shot we did not have any music or other sound being played, just PC Donna Harding’s voice in her interview and James Heaths voice in his interview. The lighting in the room was natural as it was filmed during the day so the rooms which the interviews were filmed in were bright. When positioning the camera we made sure that any natural light coming in from the windows did not affect the shot quality as light shone in and hit the camera lens. Mise-en scene wise we did not need any extra props in these shots. We wanted a natural interview with them both in their place of work. So in PC Donna Harding’s shots it was just her sat on a chair in an interview room in Belvadere Police Station. With James it was just him again sat on a chair in his office.
From the clips we took of PC Donna Harding and James Heath not much editing was required. All that we needed to do was cut the clips using the set in and set out tools to the part of the clip we wanted to use. When we edited the footage we cut out quite a lot of the interviews as both of them kept saying ‘erm’ which we felt did not look professional. Although we wanted the interviews to look natural, the consistency in which they kept saying ‘erm’ looked too natural. Also when we put all out video together we decided that we would use some cut a ways during the interviews which related to what they were talking about. We did this to split up the interview and kept the viewer interested in the content. We did this by selecting the clip we wanted to place the cut away on and unlinked the sound and the visual clip. We cut down the visual clip to the length we wanted using the set in and set out tools and placed the cut away clip in. We left the sound as it was on the sound line in Premier so that when the cut away was shown the interviewees voice played over the clip.
In this shot we did not have any music or other sound being played, just PC Donna Harding’s voice in her interview and James Heaths voice in his interview. The lighting in the room was natural as it was filmed during the day so the rooms which the interviews were filmed in were bright. When positioning the camera we made sure that any natural light coming in from the windows did not affect the shot quality as light shone in and hit the camera lens. Mise-en scene wise we did not need any extra props in these shots. We wanted a natural interview with them both in their place of work. So in PC Donna Harding’s shots it was just her sat on a chair in an interview room in Belvadere Police Station. With James it was just him again sat on a chair in his office.
From the clips we took of PC Donna Harding and James Heath not much editing was required. All that we needed to do was cut the clips using the set in and set out tools to the part of the clip we wanted to use. When we edited the footage we cut out quite a lot of the interviews as both of them kept saying ‘erm’ which we felt did not look professional. Although we wanted the interviews to look natural, the consistency in which they kept saying ‘erm’ looked too natural. Also when we put all out video together we decided that we would use some cut a ways during the interviews which related to what they were talking about. We did this to split up the interview and kept the viewer interested in the content. We did this by selecting the clip we wanted to place the cut away on and unlinked the sound and the visual clip. We cut down the visual clip to the length we wanted using the set in and set out tools and placed the cut away clip in. We left the sound as it was on the sound line in Premier so that when the cut away was shown the interviewees voice played over the clip.
Camera work – All of our shots taken for the project had to be professional to add to the nature of the product. The topics discussed were of a serious and professional nature so the clips to go with it also needed to be professional. When filming Runi at the start we had her placed in front of an SE1 backdrop used in real programmes. When the presenter is talking there is some sort of backdrop whether it includes the logo or the programmes colour scheme every news programme has one. The camera was placed on the trip pod and left in the same position throughout as no zooming was needed.
In this shot we did not have any music or other sound being played, just Runi’s voice (however at the very beginning of the clip we edited in the end part of the theme tune, cutting from the title sequence). After looking at the conventions of real news programmes it became apparent that they all use progressive verbs to continue a description but keep a level of here and now journalism. ‘More heavy snow set to hit the UK within the next 24 hours’. The lighting in the room was quite hard to get right as we were filming the interactive white board. We needed to be able to see Runi but did not want the light reflecting off of the board. We controlled the light in the room using the various switches which controlled different sets of lights in the room. We turned off all the immediate ones which reflected off the board and so that the only ones on highlighted Runi.natural as it was filmed during the day so the rooms which the interviews were filmed in were bright. Mise-en scene wise we needed a desk, some papers, the backdrop and an interactive white board. These were easy to come by and were similar props to those used in News studios.
From the clip we took of Runi not much editing was required. All that we needed to do was cut the clip using the set in and set out tools to the part of the clip we wanted to use. When we edited the footage we only cut out the bits where she ‘messed up’ or there was a too long pause. The only other part we edited was the theme tune so that the end music from the title sequence overlapped slightly onto the beginning of Runi’s clip introducing the report. This was easily done by moving the sound clip along on the sound bar in Premier. We then faded the sound into Runi’s clip so you could slightly hear the theme tune in the background, used in real news programmes. Using the opacity bar on the clip we pulled it down were we wanted it to fade to quiet.
Camera work – When filming Alison we needed the shots to look professional as she was doing a report on ASBO. In this clip she is filmed ending her report. The camera was placed on the tripod to get a professional, still shot. To get her emotion from the story we zoomed in on her as she used formulaic constructions. ‘Alison Roddy. Reporting from Erith. Back to the studio.’ This convention is widely used in news programmes all over the world. To produce a real life media product we added this in to give a professional look.
In this shot we did not have any music or other sound being played, just Alison’s voice. As Alison was filmed outside by the graffiti in natural light, we did not need to control the lighting. We just made sure that there was no light reflecting onto the camera lens. Mise-en scene wise all we needed was the graffiti wall to aid what Alison was talking about.
From the clip we took of Alison not much editing was required. All that we needed to do was cut the clip using the set in and set out tools to the part of the clip we wanted to use. When we edited the footage we only cut out the bits where she ‘messed up’ or there was a too long pause. This was all the editing done on this particular clip.
In this shot we did not have any music or other sound being played, just Runi’s voice (however at the very beginning of the clip we edited in the end part of the theme tune, cutting from the title sequence). After looking at the conventions of real news programmes it became apparent that they all use progressive verbs to continue a description but keep a level of here and now journalism. ‘More heavy snow set to hit the UK within the next 24 hours’. The lighting in the room was quite hard to get right as we were filming the interactive white board. We needed to be able to see Runi but did not want the light reflecting off of the board. We controlled the light in the room using the various switches which controlled different sets of lights in the room. We turned off all the immediate ones which reflected off the board and so that the only ones on highlighted Runi.natural as it was filmed during the day so the rooms which the interviews were filmed in were bright. Mise-en scene wise we needed a desk, some papers, the backdrop and an interactive white board. These were easy to come by and were similar props to those used in News studios.
From the clip we took of Runi not much editing was required. All that we needed to do was cut the clip using the set in and set out tools to the part of the clip we wanted to use. When we edited the footage we only cut out the bits where she ‘messed up’ or there was a too long pause. The only other part we edited was the theme tune so that the end music from the title sequence overlapped slightly onto the beginning of Runi’s clip introducing the report. This was easily done by moving the sound clip along on the sound bar in Premier. We then faded the sound into Runi’s clip so you could slightly hear the theme tune in the background, used in real news programmes. Using the opacity bar on the clip we pulled it down were we wanted it to fade to quiet.
Camera work – When filming Alison we needed the shots to look professional as she was doing a report on ASBO. In this clip she is filmed ending her report. The camera was placed on the tripod to get a professional, still shot. To get her emotion from the story we zoomed in on her as she used formulaic constructions. ‘Alison Roddy. Reporting from Erith. Back to the studio.’ This convention is widely used in news programmes all over the world. To produce a real life media product we added this in to give a professional look.
In this shot we did not have any music or other sound being played, just Alison’s voice. As Alison was filmed outside by the graffiti in natural light, we did not need to control the lighting. We just made sure that there was no light reflecting onto the camera lens. Mise-en scene wise all we needed was the graffiti wall to aid what Alison was talking about.
From the clip we took of Alison not much editing was required. All that we needed to do was cut the clip using the set in and set out tools to the part of the clip we wanted to use. When we edited the footage we only cut out the bits where she ‘messed up’ or there was a too long pause. This was all the editing done on this particular clip.
When creating the website we wanted to develop the conventions and forms of real media products. I produced the website so that it resembled that of the ones I analysed in my research. All of the websites looked at focused on some form of a top story which I displayed in our website. I placed the top story on the main menu and also on a separate page. The conventions of real media products which I looked at were taken into consideration and used in my final product. All the websites used images and videos to make the site look interesting and also to give imagery information as well as written. Also on the top story page I have allowed the users to add any comments which are also widely used in real life products.
I also made a weather page which again is used in real media product websites. It displayed today's and tomorrows weather via a rollover image feature which is also commonly used. I used a simple layout and applied the colour scheme used throughout the other tasks on the website, creating that brand image. I also placed SE1 NEWS logo and created a master style at the top of the page which has also been used in the websites I analysed. The links are easy to find and placed at the top of the page underneath the master style. The final main feature which I used on my website which is used in real media products is the marquee feature ‘Breaking News….’ as it scrolls across the page catching the users attention. This is a common feature used in commercial websites to make the site eye catching and appealing to the user. It also allows them to see regular updates easily. Real life images have been used showing real life on 'today's news'.
No comments:
Post a Comment