The clip starts with the presenter introducing the top story as an image of the related story is projected behind him. Then the shot changes to a video of a soldier with the presenters comments as a voice over. Then the title sequence begins with different images of the topics which are going to be mentioned in that particular show. I think the way that the title sequence has been put together is very effective as it draws the viewer in as they get a 'sneak peak' at the stories which are going to be discussed with simple images. I really like this feature and will adapt it in our design. We will also have a shot of Runi at the beginning of the title sequence introducing the top story. The presenter has carefully selected specific words to draw the viewer in which we will try and do when putting Runi's script together. Where images have been used in the title sequence, we will shoot different clips instead of using images and cut them together to form our sequence.
As you can see from the image above the title sequence evolves around Big Ben. The camera appears to be in a helicopter showing an aeriel view of London from the Gherkin, to Canary Wharf to the London Eye. These shots catch the viewers attention and encourage audience involvement as it feels like you are in the helicopter viewing London like you have not done before. No images were used in the old style title sequence and it is just an establishing shot of the area the news reported is based on.
As we like the two very different title sequences ITV used we decided to combine them together having the traditional old style focus on the clock but providing viewers with images on the news to be discussed. With the changing trends in society we wanted to appeal to a wider audience combining the old with the new.
Theme Tune
After receiving conformation that we could use ITV's 'theme tune' for coursework related purposes we set about downloading the music.
Here is the site where we got the theme tune from.
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