After doing my initial research on different news programmes they all focused on a particular region. Sky News focuses on world news as well as UK news, Channel 4 News focuses on international news, BBC News looks at world news as well as London based news; 'BBC London Tonight' and ITV News mainly focus on UK based news. So we decided that the news covered in the programme would be in areas in the South East of England. ITV News has a short title which gets straight to the point so we wanted a name with the same effect. Here are the options which we considered:
- News Now
- News on the GO
- SE1 News
- News from the SE
The one which stood out at us was SE1 News. We came up with this idea by combining 'south east' within a post code. The post code 'SE1' represents southern areas of London. The logo is short and sweet but gets straight to the point. So we decided SE1 NEWS was the name for our news programme.
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