Logo

We liked the simplistic look of ITV's logo and wanted to apply this simplistic nature to our logo.The title is short but effective. The yellow contrasts against the black and catches your eye. The capital 'NEWS' makes the word seem urgent and again catches your eye. We wanted to use these features in our designs.

Now that we had decided the name of the news programme the construction of the logo could now begin. We decided that we would create a logo as it was a feature used in all of the news programmes looked at and gave them an interesting edge. Here are the different logos we designed:














The first logo designed had an 'S' shaped symbol and then SE1 NEWS after it. Using ITV NEWS's logo as our inspiration we kept the design simple. We used some colour in the 'S' object to give the logo an appealing image.















The second design had SE1 NEWS as the centre piece and then abstract coming off of it. Again we kept the design simple and chose not to use colour this time to give us a range of choices to choose from.



















The third design had the same features as the previous two designs but the focus point was the object in the middle. We chose to use this object as it was almost like an eye which are used to focus leading to SE1 NEWS focusing on the south east.











The final design was the simplest out of all 4 designs. The main focus was the the text; 'SE1 NEWS' with a globe symbol linking to it. The design although it was simplistic and lacked colour looked interesting and had a professional image, exactly what we needed for our news programme.











CHOSEN DESIGN




When making the different designs we changed the fonts, colours, layouts and symbols to give us a range of options to choose from. Out of all the logo designs that were created we decided to use the final design as it was perfect for representing our news programme. The logo would be used on the website, in the title sequence and in the actual news programme itself.





We decided to place 'SE1' on the logo as this would be the name of the programme; SE1 NEWS. SE1 is a postcode for areas in and around London, standing for the south east. As the content of the news would be based on things happening in the southeast area this seemed an appropriate name to use.