Target Audience

Getting news in one form or another remains a daily habit for the vast majority. On any given day, around 8 in 10 people report seeing, reading or listening to some kind of news. TV news remains the most widely used source. On any given day, 57% of people in the UK watch news on TV, a rate that has remained the same over the past 10 years.

TV news viewers spend much more time getting the news they want than do those who get news on the radio, newspapers and the Internet. Users of other media types spend far less time, on average, with that media source than do TV news viewers. Those who say they listened to radio news spent an average of 39 minutes re41 minutes, newspaper readers spent adding the paper. Online news users spent an average 35 minutes getting the news from the web.

Age is an even bigger factor when it comes to watching TV news and reading a daily newspaper. Only a third of those younger than 25 watch any TV news. Even those who are slightly older are much more likely to say they watch TV news on a typical day.

The total time that people spend with the news is largely unchanged from a decade ago.There is a consistently large gap in the time spent on the news by age. People who are younger than 30 spend just 46 minutes with the news on a typical day, comparing to 63 minutes on average among people in their 30s, and higher averages for the older age groups.

This age gap is based on the fact that younger people are much less likely to watch television news on a typical day. However, even when younger people do get the news they spend less time with these sources than do older people. Overall, those younger than 30 who get news on a typical day spend 65 minutes with the news on average. This is a substantial difference than the average for older news consumers.

TARGET GROUP OVER 30's