Sky News is a 24 hour international news broadcaster reporting on UK and international news stories. The channel focuses on the latest breaking news and broadcasts from a news centre in London. The broadcaster also provides an hourly news radio service to various radio networks in the UK and Ireland.
The news programme has a focus of breaking news furthermore when major breaking news reaches the channel there tends to be two presenters, one in the sky news centre and the other reporting from the incident. It has started to use the old 'double-headed style' to get instant information from the incident. This draws the audience in as the technique allows the audience to get information straight from the scene and at the same have two peoples views.
Sky has an interactive channel which can be accessed by sky viewers. By pressing the red button viewers can choose specific areas of the news they want to find out about. The different options which can be chosen are; Headlines, Weather, Sport and many more relating to the top stories. The news channel also has a website which is regularly updated containing a huge content of news stories. I will look at the website in more detail when I begin the planning of our website.
'Theme Tune'
I regularly watch Sky news and would recognise the 'theme tune' anywhere like BBC. Out of all the news channels I prefer to watch this one as I like the format they use. The tune they use is very effective as the fast beat of the music grabs your attention making the issues serious. The rushing noises and different pitches create an effective tone which draws the viewer in.
I think Sky's title sequence is very effective as it makes a clear link with all three of its products. The title sequence displays the top story from the news programme and also shows some stories from the website. This is very effective in creating brand identity which we will try and do for our programme. We will try and make direct links between our products maybe taking on board what Sky have done in the title sequence as it looks very effective.
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